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Supermodels Joanna Borov and Kristina Menissov need no introduction. They are both very successful and landed multiple covers, features, and editorials in Vogue, Maxim and L'Officiel, among others. Both girls moved to Los Angeles from Europe as they signed contracts with American modeling agencies. Joanna and Kristina are among very few models who managed to develop their careers during Covid and work with the best brands like Bebe, Jovani Dresses, Givenchy, Michael Costello and Balmain.
Recently the models came together to create a beautiful campaign for Judith A. Bassett Canid Education & Conservation Center. The center was established for promoting Animal Conservation through education, animal-assisted therapy programs and compassionate research. Animals living at the center were rescued from fur farms, exotic trade and abuse. This is a place where they can finally find peace, respect and love.
A few years ago, the center adopted wolf Lucan when he was just over eight weeks of age. Lucan grew up with humans as his pack and through his intense socialization and training, he makes an amazing ambassador for his wild wolf counterparts. Lucan allows us to teach people about grey wolves, their conservation needs, and their importance in our ecosystem as a keystone species.
Belva Chan and Kyle Evan Miller took photos of Kristina and Joanna with Lucan and with two foxes Victor and Maxa, who are domesticated and comfortable with the photo session. Reyna Khalil took care of hair and makeup, and Anna Gupta styled the models. The photos are used for various materials including billboards in Los Angeles' top locations like Sunset Boulevard. Millions of people have a chance to see the billboards every day, and hopefully, the idea will be stuck in their minds.
Joanna and Kristina spearheading this initiative have a shared vision of creating a more humane and responsible world. By leveraging their public profiles and extensive reach, they hope to amplify the message and bring about meaningful change in the treatment of animals. Through their image, these models aim to raise awareness, influence consumer behavior, and advocate for more sustainable alternatives in the fashion world. They are both animal lovers and believe in giving back.