Julia Fox's Daring New E! Fashion Competition Show Will Make You Say OMG

By Brett Malec Feb 01, 2024 10:00 PMTags
PREMIERES MAY 6, 9:30 PM
Watch: 'OMG Fashun': First Look at Julia Fox's New Competition Series

Get ready for a fashion competition like you've never seen before.

Julia Fox is challenging the most disruptive up-and-coming designers to turn basic into bats--t on E!'s new reality series OMG Fashun.

"Hey, b----hs!" the host and executive producer said in the first look, released Feb. 1. "Nothing is off limits."

But as the preview teased, some looks will be more avant-garde than others. "It looks like a labia," she noted of one design in the teaser, "but, hey, we're pro-pussy over here."

And pro pushing the boundaries.

"OMG Fashun is shaping the future of fashion, emphasizing sustainability, upcycling, and creative craftsmanship to restore integrity to this art form," Fox added in a statement. "Being the most stylish person in the room doesn't require breaking the bank; all it takes is creativity and a dash of confidence. My biggest hope is that our viewers will get inspired by what we create on the show and recreate the looks at home using all their old junk they have lying around!"

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Paris Fashion Week: Haute Couture Spring/Summer 2024

And Fox is the perfect person for the job, according to Executive Vice President of Unscripted Content, Lifestyle and Documentaries at NBCUniversal Entertainment Rachel Smith.

"Julia is a tour de force in the industry and a champion for up-and-coming designers," she said. "This show celebrates fashion's newest disruptors as they push the boundaries for their ultimate muse, Julia, and we're excited to share their original and unique perspectives with our audience."

Craig Barritt/Getty Images for H&M

Joining Fox as co-host of OMG Fashun is renowned image architect and Zendaya's stylist Law Roach.

Each episode will challenge three designers to create a boundary-breaking look born of Fox's bold brain. Using unexpected materials and techniques, the contestants must race against the clock to compose and style their unconventional ensembles for the judging panel, which welcomes new guests each week.

The disruptor with the most eye-catching, unexpected and cutting-edge look will be awarded a $10,000 cash prize and gets their garment modeled by Fox.

Check out the first look above. OMG Fashun premiers with two back-to-back episodes Monday, May 6, at 9 p.m. on E!.

And keep reading to relive Fox's most iconic and daring looks of all time.

Yee-Haw

Fox strutted the streets of Paris in a revealing cowboy-inspired look complete with an oversized cowboy hat.

Sexy Robot

The OMG Fashun host made jaws drop while arriving to Mugler's 2024 Paris Fashion Week show in a nude body suit with silver feathers and futuristic jewels on her face.

Cinched for the Gods

The style icon attended the Vivienne Westwood Fall/Winter 2024-2025 show in a masterfully constructed corset gown. 

Splitting Hairs

While attending press events on April 4 for her upcoming reality TV series OMG Fashun (premiering May 6 at 9 p.m. ET on E!), Julia opted for a pantsless look and shoes made of hair extensions.

Blushing Bride

The actress was in bridal mode, as she wore a fabulous wedding gown to the Wiederhoeft fashion show during New York Fashion Week.

Crystal Clear

The 33-year-old turned heads at the Art of Elysium Paradis 25th anniversary party during the 2023 Cannes Film Festival. For the May 21 event, Julia freed the nipple in a see-through glass top and billowing white skirt that enveloped the red carpet.

Suns Out, Buns Out

The social media sensation wore another knock-out denim look and put a new spin on fall fashion with her bikini bottoms.

Laundry Day

The influencer donned a literal dry-cleaning garment bag with a freshly-pressed button-down during an outing in London.

Freeing the Nipple

The OMG Fashun host stepped out in a pearl-clutching look that consisted of a flesh-colored bra with fake chest hairs and a prosthetic nipple. And if you can believe it, her underwear was more NSFW than the top, as it featured a sewn-up vagina with pubic hairs and the words "closed" on the front.

Ring Leader

While attending The Idol after-party during the 2023 Cannes Film Festival, Julia stole the spotlight in a clear plastic jacket with fuzzy pom-poms, matching pants, a G-string and sky-high heels. Her white mohawk beanie, powder-white foundation and bold black lip acted as the perfect finishing touches.

Balaclava Babe

The Uncut Gems star stepped out during Milan Fashion Week in a daring balaclava with an attached bra top.

Beauty in Blue

While attending the Diesel show during Milan Fashion Week, Julia rocked a sleek blue two-piece. 

Sexy Siren

The 32-year-old took New York Fashion Week by storm, wearing a clear mermaid-esque look.

Twinning

Julia had the cutest plus-one during NYFW, as she and her son twin in futuristic get-ups.

Cozy Chic

The actress was spotted in her coziest look yet but added a bit of edge with her combat boots and dramatic winged liner.

Lady in Leather

The model wowed in a sheath halter dress.

Cutting Edge

Julia is certainly her own muse and this risqué cut-out look was additional proof.

Vision in White

For The Idol premiere at the Cannes Film Festival 2023, the Puppet actress wowed in an iridescent one-shoulder gown by Nicolas Jebran. The eye-catching design featured a corseted waist, dramatic floor-length cape and thigh-high slit.

Let's Go Shopping

The No Sudden Move star stopped traffic in a lingerie look while out grocery shopping in Los Angeles. Her denim accessories were truly a chef's kiss. 

Red Carpet Ready

While attending the Independent Spirit Awards, the actress wore an eye-catching little black dress. From the risqué cut-outs to the plunging neckline, it's anything but basic.

Bold LBD

Julia modeled for the LaQuan Smith NYFW runway, wearing a sexy skintight black dress.

Rare Gem

Julia oozed with glamour at the 2019 Toronto Film Festival, turning heads in a bold red lip and sparkly mesh skirt.

Seeing Double

Julia and Kanye West gave the canadian tuxedo a fresh update, as they twinned in all-denim looks.

Goth Glam

Julia transformed into a goth-glam princess during NYFW.

Jeanius

Julia proved just how universal denim can be, as she wore a teensy bustier and handbag out of the material.

Razzle Dazzle

A fresh-faced Julia showcased her daring style as she paired a bandeau bra with a low-rise skirt.

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